The project involved designing a shop for the NO NAME sneaker brand. Following an analysis of the brand and benchmark research, I developed a design concept centred on the ideas of a platform, layers, contrast and simplicity.
The space is simply organised around a central staircase inspired by both stadium terraces and sports platforms, in a nod to the world of trainers. Upon entering, monumental cylinders elevate the trainers as if they were exhibits, deliberately blurring the line between shop and exhibition space.
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