Redesign of the museum’s visual identity, developed from a research phase into the venue, its history and the graphic identities of other cultural institutions. The logo, constructed from the letters M, V and R, draws inspiration from the building’s glass roof: straight lines cutting through the letterforms evoke its metalwork structure and the light filtered through it.
The identity is applied to a kakemono, whose palette, green and beige, references the museum’s garden and facade. Enlarged and partially cropped, the logo becomes a graphic element that structures the layout and organises information within a clean, contemporary composition.
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